A Business needs to know what their #1 income stream thinks of them .. their customers. Customers are a paradox; they like to give feedback when asked but they do not like to be bothered. CPI offers businesses tools to satisfy both sides of the equation to get that all important feedback from the customer.
But what should a business do with the feedback? This is valuable data that gives the business owner a picture into what the customers are thinking and so allowing key business decisions to be made. CPI works in partnership with a business to develop a plan of action to take the business to the next level.