Most customers do not take the time to report comments to the business but will happily tell friends about their negative experience. A business needs to have the data that will allow them to identify what is working well and also identify what training/changes are needed.
Customer Perception Insights was established in 1999 with the goal of helping to improve customer service. Both Shoppers and Clients alike have commented that the service level improves when active evaluation of the Customer Experience is happening.
The company is a member of both the Boise Metro and Meridian Chambers of Commerce, Buy Idaho, Unite Connections and is actively involved in the local Business community.