Who Are We?
Customer Perception Insights is a Boise based company that understands what Customers require from a business to become their Raving Fan.  We are family owned and operated company and work closely with Small to Medium sized businesses in the Pacific North West to customize a solution that fits the need.
What do we do?

We work with the business to plan and implement strategies from our Toolbox to gather data on what the Customer Experience is now and then help guide the business to take the Customer Experience to the next level.

How do we do it?

Simply put, we gather data on the Customer Experience using strategies from our Toolbox and then analyze what changes are needed to ensure that the Customer Experience is the best in market.  At all times we work with the Business to ensure that the management team are fully involved with understanding what the data is showing and changes that are needed to move the business forward.

Why do we do it?

Most customers do not take the time to report comments to the business but will happily tell friends about their negative experience.  A business needs to have the data that will allow them to identify what is working well and also identify what training/changes are needed.

Customer Perception Insights was established in 1999 with the goal of helping to improve customer service. Both Shoppers and Clients alike have commented that the service level improves when active evaluation of the Customer Experience is happening.

The company is a member of both the Boise Metro and Meridian Chambers of Commerce, Buy Idaho, Unite Connections and is actively involved in the local Business community.